Privacy Policy

The Amruitka Company

At Amrutika, we believe privacy is built on clarity and restraint, not long legal jargon. When you shop with us, we collect only the information that is essential to deliver your handmade products and communicate with you responsibly. We do not believe in excessive data collection, resale of customer information, or intrusive marketing practices.

This simplified privacy policy explains what data we collect, why we collect it, how it is used, and how we protect it, in a way that is easy to understand.

Our Purpose for Collecting Data

Amrutika sells handmade personal-care products, primarily soaps. To fulfill an order, we must collect some basic personal details. Without this information, we would not be able to ship your order, confirm delivery, or support you if an issue arises.

We collect data only for operational and communication purposes, not for data mining or external advertising.

Information We Collect

When you place an order on amrutika.com or contact us, we may collect:

  • Your full name
  • Your mobile number
  • Your email address
  • Your shipping address
  • Your order and transaction details

This information is collected only when you voluntarily provide it, such as during checkout or customer support communication.

We do not collect unnecessary personal details beyond what is required for order fulfillment and basic communication.

Payments & PhonePe Integration

All payments on Amrutika are processed through PhonePe Payment Gateway.

Important points you should know:

  • We do not store or access your card numbers, UPI PINs, bank details, or wallet credentials
  • PhonePe handles all payment authorization, processing, and security directly
  • Our website only receives a transaction reference and payment status, nothing more

PhonePe operates under its own privacy and security policies, which are independent of Amrutika.

How We Use Your Information

We use your information strictly for the following purposes:

1. Order Processing & Shipping

Your name, contact number, and shipping address are used to pack and deliver your order through logistics partners.

2. Order Communication

We may contact you for:

  • Order confirmation
  • Shipping and delivery updates
  • Address clarification
  • Support or issue resolution

3. Customer Support

If you contact us with a query, feedback, or refund-related concern, your information is used only to assist you.

4. Limited In-House Marketing (Occasional)

We may occasionally use your contact details to inform you about:

  • New Amrutika product launches
  • Special offers or seasonal promotions
  • Important brand updates

This communication is limited, relevant, and directly related to Amrutika.
We do not spam, and we do not run third-party advertising using your data.

What We Do NOT Do With Your Data

To be absolutely clear:

  • We do not sell your personal information
  • We do not rent or trade customer data
  • We do not share data with external advertisers
  • We do not use your information for profiling or targeting outside our brand

Your data is used only for operational needs and our own brand communication.

Sharing Data With Third Parties

Your information may be shared only when required, such as:

  • With delivery partners, strictly for shipping your order
  • With PhonePe, for payment processing
  • With legal or regulatory authorities, if required by law

All such sharing is minimal and purpose-specific.

Cookies & Website Analytics

Amrutika may use basic cookies or analytics tools to understand website performance and improve user experience.

This may include:

  • Pages visited
  • Time spent on the website
  • Browser or device type

This data is anonymous and does not personally identify you.

Data Protection & Responsibility

We take reasonable steps to protect your personal information, including:

  • Secure systems and controlled access
  • Limiting data access to authorized personnel only
  • Monitoring for misuse or unauthorized access

While no online system can guarantee absolute security, we handle your data with care, responsibility, and restraint.

Your Rights & Choices

You always remain in control of your data.

You may:

  • Request correction of incorrect information
  • Ask about how your data is used
  • Opt out of promotional communication at any time

We respect such requests and respond transparently.

Our Commitment to Trust

We understand that privacy is personal. That’s why our approach is simple:

Collect only what is needed.
Use it responsibly.
Never misuse it.

If you have questions or concerns about your data, you are welcome to contact us.

📧 info@amrutika.com
🌐 https://www.amrutika.com/

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